Where the proceeds go.
The club on the mic at the 2026 Omnium. All proceeds go to six East Bay NICA teams: Skyline, Albany High, Berkeley High, El Cerrito High, Oakland Tech, and Oakland Composite.
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2027 Berkeley Omnium Partners
Put your brand behind something that matters.
Berkeley Omnium brings together competitive cycling, juniors, collegiate racers, families, volunteers, local businesses and the Berkeley cycling community.
Impact at a glance
Racing that funds the next generation.
2026 funds went to six teams: Berkeley High School, El Cerrito High School, Albany High School, Skyline High School, Oakland Tech, Oakland Composite.
Women 50%Men 50%
Equal prize money for the women's and men's Pro/1/2 races in 2026.
17 named sponsors and partners backed the 2026 Omnium.
More than logo placement
Where your sponsorship goes.
- 01
Sponsor
17 named sponsors and partners backed 2026, from the title sponsor to the kids' ice cream.
- 02
Berkeley Omnium
Two days of racing: the 70th Berkeley Hills Road Race and the Berkeley Streets Criterium.
- 03
Race & community
Racers, families and volunteers, with free spectating downtown.
- 04
Youth, juniors, collegiate & women's racing
$28,610 to six NICA teams, a 50/50 Pro/1/2 purse, and collegiate fields since 2026.
- 05
Long-term cycling community
Kids who start here grow into racers, mentors, coaches, volunteers and organizers.
Why the Omnium
Six things your support does.
Sponsorship here isn't a logo on a banner. It pays for youth cycling, equal prize money and a weekend the whole community shows up for.
01
Your brand at the race
Two days and two very different races: classic road racing in the hills, then a free downtown criterium that families come to watch. KQED News covered the race in 2019.
02
Support the next generation
In 2026 the Omnium raised $28,610 for six East Bay NICA teams, funding equipment, coaching and race opportunities. Trek hosted the kids clinic.
03
Support women's racing
The women's and men's Pro/1/2 fields split the 2026 cash purse 50/50. Berkeley Omnium proceeds supported women's cycling through a donation to Women's On Track, hosted by Eclipse Racing.
04
Support collegiate racing
Collegiate racing joined the Berkeley Omnium for 2026, giving university teams a major regional stage.
05
Be part of the Berkeley cycling community
The Omnium is run by the Berkeley Bicycle Club, a volunteer-powered club formed in 1979, not a race company.
06
Create something racers remember
Expert Tree Service created the Berkeley Hills Road Race podium. It's now part of what the race looks like.
Only at Berkeley Hills
A one-of-a-kind podium.
The Berkeley Hills Road Race podium was created by Expert Tree Service. It gives the race a finish-line moment that looks like nowhere else, and it has become part of what the Berkeley Hills Road Race is.
Created by Expert Tree Service, title sponsor of the 2026 Berkeley Omnium.
Partner · KaiVelo Foundation
Sponsor Berkeley Omnium. Invest in the next generation.
Companies and individuals who want to back the event and its community impact can support it through our partner, the KaiVelo Foundation. KaiVelo was developed from the Berkeley Bicycle Club and has raised $250,000+ in cash and equipment for local high school mountain bike teams, raised together with the Berkeley Bicycle Club.
On the mic
Sponsors get thanked out loud.
From the 2026 race-day microphone: where the proceeds went, and a thank-you to the title sponsor.
Thank you, Expert Tree Service.
A thank-you to title sponsor Expert Tree Service, whose support helped deliver a weekend of racing for the whole community and send the proceeds to high school NICA teams.
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2026 Sponsor Recognition
Thank you to our 2026 sponsors.
The 2026 Berkeley Omnium wouldn't have happened without these partners.
2026 Berkeley Omnium Title Sponsor
Expert Tree Service
KaiVeloCash Purse Co-Sponsor
TrekHosted the 2026 Kids Clinic at the Berkeley Streets Criterium
CycleBar BerkeleyOfficial sponsor of the 2026 Berkeley Omnium
VolerOfficial 2026 Berkeley Omnium jersey sponsor
DaraSport PTOffering exclusive discounts for Berkeley Omnium racers
Stay True CyclesReturns as Feeding Zone Water Bottle Sponsor for the 70th Berkeley Hills Road Race
Hummingbird FuelsOfficially fuels the 2026 Berkeley Omnium
Team ZealiosProviding limited-supply sunscreen for podium giveaways
English EnduranceDiscounted training plans from former pro cyclist Nate English
Tempo Endurance Coaching & FittingFounder John Cheetham gives back to junior racers and podium winners
AXN Fitness and CoachingMarissa is developing a master's women-focused training plan for 2026
Beaune ImportsFamily-owned fine wine importer from France, Spain, Italy, and Germany, providing podium gifts
Mr. DewiesProvided ice cream for the kids' race at the Berkeley Streets Criterium
On the Trail Financial PlanningClub/Race Sponsor
Walkup, Melodia, Kelly & SchoenbergerClub/Race Sponsor
Mark I. Zeme, M.D.Club/Race Sponsor
2027 Sponsorship
We're building the 2027 partner lineup.
We're actively seeking sponsors and partners for the 2027 Berkeley Omnium. Packages aren't one-size-fits-all, we tailor a partnership around your business goals and the event opportunities that fit them.
01
Title Sponsor
The presenting partner of the full Berkeley Omnium weekend, the most visible partnership available.
02
Major Event Partner
A significant partnership with visibility across both days of racing.
03
Race Sponsor
Attach your brand to one race, the Berkeley Hills Road Race or the Berkeley Streets Criterium.
04
Community Partner
Support the event's community, volunteer, and youth cycling mission.
05
Product / In-Kind Partner
Contribute products or services that riders, volunteers, and spectators use race weekend.
Depending on the partnership, here are areas we can discuss together — not a fixed list, and nothing here is promised until we agree on it:
Interested in something not listed here? Let's talk — every partnership starts as a conversation.
2027 Partnerships
Become a 2027 Berkeley Omnium sponsor.
Every partnership starts as a conversation. Tell us what you'd like to support and we'll shape it around your goals.
Reach the Berkeley Bicycle Club through its contact page.