Corporate partnerships
Partner with one of Northern California's cycling traditions.
The Berkeley Omnium brings together competitive racing, cycling clubs, collegiate athletes, juniors, families, volunteers and spectators. For corporate partners, it's a way to connect with an engaged cycling audience while directly supporting the future of the sport.
- Edition of the Berkeley Hills Road Race in 2026
- 70th
- Racers started the 2026 races
- 400+
- States racers came from in 2026
- 11
The event
What is the Berkeley Omnium?
A weekend of bike racing in Berkeley, California, organized by the Berkeley Bicycle Club. The next edition is April 17–18, 2027.
- Berkeley Hills Road Race: a Northern California road race raced since 1957, over the Three Bears climbs in the East Bay hills. 2026 was its 70th edition.
- Berkeley Streets Criterium: fast laps on closed streets beside Ohlone Park, free for spectators, with the field passing every couple of minutes.
What's an omnium? A competition that adds up results from more than one race to crown an overall winner: here, one road race and one criterium.
Why partner with us
Where heritage, Berkeley and youth cycling meet.
You're not buying a logo at a weekend bike race. You're joining a long-running Northern California cycling tradition and helping sustain the next generation of the sport.
Heritage
The Berkeley Hills Road Race has been raced since 1957; 2026 was its 70th edition. Few amateur races anywhere have that kind of continuity.
Community
Racers, clubs, collegiate teams, juniors, families, volunteers and spectators: a real cycling community, not an audience assembled for a campaign.
Northern California
The race sits in the East Bay hills and on Berkeley's streets, at the center of one of the country's most active cycling regions.
Authenticity
It's organized by the Berkeley Bicycle Club, a volunteer club formed in 1979, by people who race, coach and volunteer in the sport themselves.
Impact
Event proceeds support youth cycling: $28,610 for six East Bay NICA high school teams in 2026.
Engagement
Partnerships can run before, during and after race weekend: in the guides racers plan with, at the race, and in what the club shares afterward.
The Berkeley Omnium, in verified numbers
- Edition of the Berkeley Hills Road Race in 2026
- 70th
- Raced since 1957
- Racers started the 2026 races
- 400+
- Official 2026 results
- States racers came from in 2026
- 11
- California and 10 others
- Raised for youth cycling in 2026
- $28,610
- For six East Bay NICA high school teams
Racers and states: official 2026 results (riders who started at least one race). Youth cycling: Berkeley Bicycle Club announcements.
Audience
Who races Berkeley?
Quality matters more than raw numbers. The people at the Berkeley Omnium train, race, volunteer and buy for the sport all year:
- Competitive amateur racers, from first-timers to Pro/1/2
- Masters racers
- Women racers, with a 50/50 Pro/1/2 purse in 2026
- Junior racers and their parents
- Collegiate cyclists, since collegiate racing joined in 2026
- Cycling clubs, teams and coaches
- Volunteers and families
- Cycling fans and active, outdoor-minded spectators
Meet them: Teams of the Omnium, elite teams at Berkeley, collegiate racing and junior cycling.
Heritage & credibility
Generations of Northern California racing.
The Berkeley Hills Road Race has run across generations of the sport. Jonathan Boyer won in 1979, two years before he became the first American to ride the Tour de France. Eric Heiden won in 1983. Kristen Faulkner raced the 2019 women's field five years before winning Olympic gold in the road race. Clubs and teams come back year after year, and volunteers keep it running.
The history →From Berkeley to the pros →The teams →The club behind it →
Community impact
Your partnership funds the next generation.
- 01
Corporate partner
Cash, product or people, shaped around your objectives.
- 02
Berkeley Omnium
A volunteer-run race weekend, not a race company.
- 03
Community racing
Clubs, juniors, collegiate teams and free spectating downtown.
- 04
Youth cycling programs
$28,610 in 2026 for six East Bay NICA high school teams.
- 05
Next generation
Kids who start here grow into racers, coaches, volunteers and organizers.
Impact
The impact is the point.
Event proceeds, from registration, sponsorship and donations, support East Bay high school mountain bike teams in the National Interscholastic Cycling Association (NICA), helping with equipment, coaching and race opportunities. Corporate sponsorship sustains both the event and its ability to keep supporting youth cycling, healthy lifestyles and outdoor recreation in the Bay Area.
Read the impact story →- 2025
- $21,000
- for East Bay NICA teams
- 2026
- $28,610
- for East Bay NICA teams
Beyond race day
Your partnership doesn't start at the start line.
The Berkeley Omnium talks to racers and the cycling community well before and after race weekend. These are the channels that exist today; email and other placements are discussed partner by partner.
BerkeleyOmnium.com
Race pages, course recon, the race-weekend planner, and training, travel and racing guides that racers use to prepare.
Race information
Sponsors have been thanked in the race information racers read before race weekend.
Race weekend
Two days of racing, sponsor thanks over the race-day microphone, the Berkeley Hills Road Race podium and prizes.
Social media
The Berkeley Bicycle Club shares the Omnium on its social channels, including sponsor thank-you posts in 2026.
Community content
Team features, history, impact stories and guides on this site, which stay up long after race weekend.
Partnership opportunities
Start from your objective.
These are partnership concepts, not a rate card: each one is shaped with you and agreed with the organizing committee.
Brand visibility
Concepts to explore
- Recognition on BerkeleyOmnium.com
- Social media
- Race signage and start/finish areas
- The podium and race-day announcements
- Race information and event materials
Product engagement
Concepts to explore
- Product demos and samples
- Racer prizes and podium prizes
- Giveaways
- Product education for racers
- A presence near the course
Youth cycling
Concepts to explore
- The kids race
- The kids skills clinic
- Junior racing
- NICA team support
- Youth program support
Community & employees
Concepts to explore
- Employee volunteer groups
- Company cycling clubs
- Community activations
- Local partnerships
Content
Concepts to explore
- Sponsor-supported racing and training guides
- Racer and team stories
- Product education
- Social content
Ways to partner
Partnership levels, or something custom.
The current sponsorship program has five kinds of partnership. There's no fixed rate card: scope and pricing are built around what you want to achieve.
- Title SponsorThe presenting partner of the full Berkeley Omnium weekend, the most visible partnership available.
- Major Event PartnerA significant partnership with visibility across both days of racing.
- Race SponsorAttach your brand to one race, the Berkeley Hills Road Race or the Berkeley Streets Criterium.
- Community PartnerSupport the event's community, volunteer, and youth cycling mission.
- Product / In-Kind PartnerContribute products or services that riders, volunteers, and spectators use race weekend.
Employee engagement
Give employees a way to take part.
A sponsorship can be something your people experience, not only a line in the marketing budget. For Bay Area employers, that could mean:
- Volunteering together on race weekend
- Watching the criterium downtown, which is free
- Supporting the kids skills clinic
- Racing, for employees who already ride
- Bringing your company cycling club
These aren't packaged programs yet. We'd build them with you. See volunteer roles.
Cycling industry
Products racers actually use.
For brands looking for cycling sponsorship opportunities in California, Berkeley is an authentic place to show up: racers here choose and use this gear every week. That could mean prizes, demo equipment, podium awards, racer giveaways, product education, social content or a race-day presence, agreed with the organizing committee.
- Bikes
- Components
- Wheels
- Tires
- Helmets
- Eyewear
- Apparel
- Nutrition
- Computers and GPS
- Trainers
- Tools
- Bike fitting
- Recovery
- Technology
Cycling brands in 2026
- Voler was the official Berkeley Omnium jersey sponsor.
- Hummingbird Fuels fueled the 2026 Berkeley Omnium.
- Trek hosted the kids clinic at Berkeley Streets.
- Stay True Cycles sponsored the feed-zone water bottles.
- Team Zealios provided sunscreen for podium giveaways.
Bay Area community sponsorship
You don't have to sell bikes to be a good partner.
Berkeley and the Bay Area are home to technology, healthcare, education, finance, professional services, consumer and outdoor companies looking for community sponsorship opportunities close to home. A company might partner with the Berkeley Omnium because it wants to support Berkeley, healthy and active lifestyles, young people, outdoor recreation, cycling, or simply give its employees a meaningful way to show up in the community.
Local business in Berkeley or the East Bay? See partnerships for Berkeley businesses.
Product sponsorship
Contribute products instead of cash.
Product partners are welcome. The best product partnerships give racers or the community something they value, not something to throw away.
- Race prizes
- Podium prizes
- Giveaways
- Kids clinic equipment
- Support for volunteers
- Nutrition
- Equipment
- Gift certificates
Partnerships should work for both sides.
We don't want to put a logo on a page and call it a partnership. Before we propose anything, we'd like to understand:
- What audience are you trying to reach?
- What products do you want people to experience?
- What community impact matters to your company?
- How will you measure a successful partnership?
Then we'll tell you honestly whether the Berkeley Omnium is a good fit, and what we can build together.
2026 partners
Who backed the 2026 Berkeley Omnium.
- Expert Tree ServiceTitle sponsor; co-funded the $10,000 Pro/1/2 cash purse and created the Berkeley Hills Road Race podium
- KaiVeloCash purse co-sponsor
- VolerOfficial Berkeley Omnium jersey sponsor
- TrekHosted the kids clinic at the Berkeley Streets Criterium
- Hummingbird FuelsOfficial fuel of the 2026 Berkeley Omnium
- Team ZealiosSunscreen for podium giveaways
2026 partners are listed for their 2026 roles; this doesn't imply a commitment to future editions. The 2026 cash purse was $10,000, split 50/50 between the women's and men's Pro/1/2 races. Meet all the 2026 sponsors and partners.
Questions from partners
Corporate sponsorship: quick answers
What is the Berkeley Omnium?
The Berkeley Omnium is a weekend of bike racing in Berkeley, California, organized by the Berkeley Bicycle Club: the Berkeley Hills Road Race, raced since 1957, and the Berkeley Streets Criterium. An omnium adds up results from more than one race to crown an overall winner. The next edition is April 17–18, 2027.
Can companies sponsor the Berkeley Omnium?
Yes. Companies can be a Title Sponsor, a Major Event Partner, a Race Sponsor, a Community Partner or a Product / In-Kind Partner, and larger organizations can build a custom partnership. Every partnership is agreed with the organizing committee.
Talk with us about corporate sponsorship →How many racers take part in the Berkeley Omnium?
More than 400 racers started the 2026 races, according to the official results, from California and 10 other states.
What does Berkeley Omnium sponsorship support?
The race weekend itself, and the youth cycling it funds. Event proceeds, from registration, sponsorship and donations, support East Bay high school mountain bike teams: $28,610 for six NICA teams in 2026.
See the impact →Can cycling brands provide products instead of cash?
Yes. Product partners have provided prizes, podium gifts, giveaways, nutrition and race-day support. The best product partnerships give racers or the community something they genuinely use.
Does the Berkeley Omnium support youth cycling?
Yes. Proceeds support six East Bay NICA high school mountain bike teams ($28,610 in 2026), and Berkeley Streets has hosted a free kids skills clinic and kids race.
Can company employees volunteer at the Berkeley Omnium?
Yes. Race weekend runs on volunteers, from course marshals to registration, and most roles need no racing experience. We're glad to plan a company volunteer group with you.
Volunteer roles →Let's talk
Let's build a partnership that works.
Whether you're looking for brand exposure, product engagement, community impact, employee participation or a meaningful connection to Northern California cycling, tell us what you're trying to accomplish.
A Berkeley or East Bay business? See local business partnerships.