For Berkeley & East Bay businesses
Support a Berkeley tradition. Reach the community around it.
The Berkeley Omnium brings racers, families, volunteers, cycling clubs, collegiate teams, spectators and visitors into Berkeley for a weekend of racing and community. Local businesses can be part of that experience.
- Racers started the 2026 races
- 400+
- Raised for youth cycling in 2026
- $28,610
- East Bay high school teams supported
- 6
New to bike racing? Start here
What is the Berkeley Omnium?
The Berkeley Omnium is a weekend of bike racing in and around Berkeley, organized by volunteers from the Berkeley Bicycle Club. The next one is April 17–18, 2027.
- Berkeley Hills Road Race: a Northern California tradition raced since 1957. 2026 was its 70th edition.
- Berkeley Streets Criterium: fast laps on closed streets beside Ohlone Park, and free to watch. The same riders come past every couple of minutes, which makes it an easy race to enjoy even if you've never watched one.
What's an omnium? A competition that adds up results from more than one race to crown an overall winner. Here, that's one road race and one criterium.
The local story
Racers don't just race and leave.
A race weekend brings hundreds of racers into Berkeley, and most don't come alone. Teammates, partners, kids and friends come to cheer. Between and after races, they're your customers. We don't have spending figures to quote, so here's simply what a race weekend looks like.
Breakfast and coffee
Criterium fields start from early morning, so racers and their supporters are looking for coffee and a good breakfast near the course.
A day in downtown Berkeley
With a dozen races through the day, teammates and families have hours between starts to walk downtown, eat lunch, shop and explore.
The post-race meal
Teams celebrate, refuel and swap stories. That usually means a table for six, eight or more.
Somewhere to stay
Racers who come for both days, or from outside the Bay Area, need a place to sleep and somewhere safe for their bikes.
Coming back
Visitors who find a favorite cafe, bike shop or restaurant on race weekend often come back for rides, races and weekends in Berkeley.
Sponsorship is a way to connect those visitors with the Berkeley businesses they'd otherwise walk past.
The Berkeley Omnium, in verified numbers
- Racers started the 2026 races
- 400+
- Official 2026 results
- Raised for youth cycling in 2026
- $28,610
- For six East Bay NICA high school teams
- East Bay high school teams supported
- 6
- Berkeley, El Cerrito, Albany, Skyline, Oakland Tech and Oakland Composite
- Berkeley Hills Road Race first raced
- 1957
- 70th edition in 2026
Racers: official 2026 results (riders who started at least one race). Youth cycling: Berkeley Bicycle Club announcements.
Visibility
Put your business in front of the cycling community.
We'd rather your business show up where racers actually make decisions, about where to eat, stay and shop, than only on a banner for one morning.
This website
Sponsors are recognized on the Berkeley Omnium site, and our race-weekend guides tell visiting racers where to eat, stay and get coffee.
Race weekend
Two days of racing with racers, teams, families, volunteers and free spectating downtown. In 2026, sponsors were thanked over the race-day microphone.
Social media
The Berkeley Bicycle Club shares the Omnium on its social channels, including thank-you posts for sponsors in 2026.
The cycling community
Clubs, teams, collegiate programs and juniors from across Northern California race Berkeley, along with the Berkeley Bicycle Club's own members.
Before, during and after
A partnership can start with registration and travel planning, show up on race weekend, and carry on in the guides racers use all year.
Community impact
You're not just buying advertising.
- 01
Local business
Cash, products, services or volunteers from Berkeley and East Bay businesses.
- 02
Berkeley Omnium
A volunteer-run race weekend, organized by the Berkeley Bicycle Club, not a race company.
- 03
Community cycling
Racers, clubs, volunteers and free spectating downtown.
- 04
Youth cycling
$28,610 in 2026 for six East Bay NICA high school teams.
- 05
The next generation
Kids who start here grow into racers, mentors, coaches and volunteers.
Where the money goes
Proceeds go back into youth cycling.
The Berkeley Omnium isn't run to make a profit for anyone. It's organized by volunteers, and event proceeds from registration, sponsorship and donations support East Bay high school mountain bike teams in the National Interscholastic Cycling Association (NICA): Berkeley, El Cerrito, Albany, Skyline, Oakland Tech and Oakland Composite.
That money helps teams with equipment, coaching and race opportunities, so more young riders can get on bikes.
Read the full impact story →- 2025
- $21,000
- for East Bay NICA teams
- 2026
- $28,610
- for East Bay NICA teams
Is it a fit?
Which businesses are a good fit?
Almost any Berkeley or East Bay business with a reason to meet active people and their families. Here's how it could work for yours. These are starting points to talk through, not packages.
Restaurants & cafes
Racers, families, volunteers and spectators looking for coffee before racing and a big meal after.
Ideas we could talk about
- A racer special or discount code
- Race-morning coffee partner
- Post-race team meals
- A spot in our race-weekend food guide
In 2026, Mr. Dewie's provided ice cream for the kids race.
Hotels & places to stay
Racers and teams traveling to Berkeley who need a bed, and a place for their bikes, near the races.
Ideas we could talk about
- Preferred race hotel
- A racer rate or room block
- A booking link in our travel and where-to-stay guides
- Bike-friendly policies, highlighted for racers
Bike, outdoor & fitness
The most direct fit there is: an active audience that rides, trains and buys gear all year.
Ideas we could talk about
- Race-weekend mechanical support
- Product demos and prizes
- Kids clinic and kids race support
- Feed-zone or podium support
In 2026, Trek Berkeley hosted the kids clinic, Stay True Cycles sponsored the feed-zone bottles and CycleBar Berkeley was an official sponsor.
Health, wellness & physical therapy
Athletes and active families who care about recovery, injury prevention and training well.
Ideas we could talk about
- Racer discounts
- Prizes or recovery-focused offers
- Helpful content for racers before race day
In 2026, DaraSport PT offered Berkeley Omnium racers exclusive discounts.
Berkeley retailers, food & grocery
Visiting racers and families with time to explore Berkeley between races.
Ideas we could talk about
- An offer in our race-weekend guides
- Gift cards and products as prizes
- Samples for racers and volunteers
In 2026, Beaune Imports provided podium gifts.
Professional services, real estate, tech & education
A visible, local way to support youth cycling and a Berkeley tradition your clients and neighbors care about.
Ideas we could talk about
- Race or community sponsorship
- A team or staff volunteer crew
- Support for the kids race or youth cycling
- Contributions to prizes
In 2026, On the Trail Financial Planning and the law firm Walkup, Melodia, Kelly & Schoenberger supported the race.
Beyond a logo
More than a logo on a banner.
We want partnerships that make sense for your business and for race weekend. Here's what businesses actually did in 2026, and the kinds of ideas we're glad to explore with you.
How businesses took part in 2026
- Expert Tree Service title sponsor, and co-funded the $10,000 Pro/1/2 cash purse with KaiVelo.
- Trek Berkeley hosted the kids clinic at the Berkeley Streets Criterium.
- Stay True Cycles sponsored the feed-zone water bottles at the Berkeley Hills Road Race.
- Mr. Dewie's provided ice cream for the kids race.
- DaraSport PT offered racers exclusive discounts.
- Beaune Imports and Team Zealios gave podium gifts and giveaways.
- On the Trail Financial Planning; Walkup, Melodia, Kelly & Schoenberger supported the club and the race.
Ideas we're glad to discuss
- Racer specials and discount codes in our race-weekend guides
- A preferred race hotel or room block
- Race-morning coffee or post-race food
- Product support, samples and demos
- Prizes, awards and podium gifts
- Kids race and skills clinic support
- A volunteer crew from your team
- Social posts and other promotion, as the club's channels allow
- Content partnerships, like a Berkeley guide for racers
Every partnership is agreed with the organizing committee. Nothing here is a fixed package or a promise until we've talked it through together.
Every size of business
You don't have to be a big company to be part of the race.
Some of the partnerships racers remember most come from businesses right here in Berkeley and the East Bay: the ice cream at the kids race, the bottle handed up in the feed zone, the discount a racer actually uses. We're open to talking about:
- Financial sponsorship
- Product support
- Gift cards
- Food and beverages
- Racer discounts
- Volunteers
- Prizes
- Services
- Something creative
Tell us what works for your business. We'll tell you honestly where it could fit.
Racing in Berkeley. Supporting Berkeley.
Be part of the visitor experience, not just a logo grid.
When people travel to the Berkeley Omnium, we want them to discover where to eat, where to get coffee, where to stay, where to shop and what to do before and after racing. Our race-weekend guides already answer those questions for visiting racers. Partners can be part of those answers.
- Before & after Berkeley StreetsCoffee, food and things to do around the criterium.
- Where to stay for the Berkeley OmniumDowntown Berkeley and other bases for race weekend.
- Traveling to the Berkeley OmniumAirports, BART, driving and bikes.
- Kids race and skills clinicThe family side of race weekend.
Questions from business owners
Sponsoring the Berkeley Omnium: quick answers
What is the Berkeley Omnium?
The Berkeley Omnium is a weekend of bike racing in and around Berkeley, California: the Berkeley Hills Road Race, raced since 1957, and the Berkeley Streets Criterium downtown. An omnium adds up results from more than one race to crown an overall winner. It's organized by volunteers from the Berkeley Bicycle Club.
How can a Berkeley business sponsor the Berkeley Omnium?
Send us a message through the contact form, choosing Sponsorship / Partnership, and tell us about your business and what you'd like to accomplish. We'll talk through options that fit, from a cash sponsorship to products, racer offers or volunteers.
Talk with us about sponsorship →Can small businesses sponsor the Berkeley Omnium?
Yes. You don't need a big budget: local partnerships can be products, gift cards, food and drinks, racer discounts, prizes, services or volunteers, as well as cash.
Can a business give products or services instead of money?
Yes. In 2026, local and regional businesses contributed ice cream for the kids race, feed-zone water bottles, podium gifts and racer discounts, alongside cash sponsors.
Where does Berkeley Omnium sponsorship money go?
Into the race and back into the community. Event proceeds, from registration, sponsorship and donations, support youth cycling: in 2026, the Berkeley Omnium raised $28,610 for six East Bay NICA high school mountain bike teams.
Read the impact story →How many racers take part in the Berkeley Omnium?
More than 400 racers started the 2026 races, according to the official results, along with their teams, families, volunteers and spectators.
Let's talk
Let's find a partnership that fits.
Supporting the Berkeley Omnium can look different for every local business. Tell us about your business and what you'd like to accomplish, and we'll talk about ways we can work together.
Organizing a club or team instead? See the teams of the Omnium.